Pure Gold Jewellers is a luxury jewelry brand based in Dubai, United Arab Emirates. The brand was founded in 1989 and has since become one of the leading jewelry retailers in the region, with over 150 stores in 20 countries. Pure Gold Jewellers offers a wide range of jewelry pieces, including gold, diamond, and gemstone jewelry, as well as luxury watches and accessories. The brand is known for its high-quality craftsmanship, attention to detail, and use of premium materials. In addition to its own collections, Pure Gold Jewellers also carries jewelry from other luxury brands and designers, making it a one-stop destination for luxury jewelry shopping. The brand has won several awards for its exceptional designs and customer service, including the "Retail Jeweler of the Year" award.